Cubic Telecom’s Punitha Sinnapan discusses future traits in the automotive sector and her personal profession journey in the trade.

In July of this 12 months, Irish tech firm Cubic Telecom appointed Punitha Sinnapan as its new vice-president of automotive design and innovation.

She joined Cubic from multinational chipmaker Intel, the place she labored as automotive answer architect for the previous 12 years. Sinnapan has greater than 17 years of business expertise in software program and system structure and design, and huge expertise in areas corresponding to in-vehicle computing, autonomous driving, high-performance computing structure and venture and buyer administration.

‘The moment I drove a car equipped with the system I helped to design was the moment I became ambitious about becoming an expert in the field’

Cubic Telecom supplies IoT software program to automotive, agriculture, vitality and transport producers, and Sinnapan stated her new function there entails optimising the firm’s present product technique with new capabilities for the automotive trade.

“When you think about what’s coming down the track for the industry in terms of autonomous driving, V2X [vehicle-to-everything technology] and electrification, it will be important for our team to highlight Cubic’s competitive advantage in powering these areas,” she stated. “I will use my leadership and draw on previous experience to drive our innovation concepts that address some key challenges in the connected car space.”

Sinnapan stated the automotive trade goes by “a major period of digital transformation”, with new consolidated car pc structure, extra software program being built-in into autos and linked automobile companies being deployed. Cubic Telecom has already been concerned in connected-car partnerships with firms corresponding to Microsoft and Volkswagen.

“Traditional automakers are focusing on electrification, autonomous driving and 5G,” Sinnapan stated. “A whole lot of investments into these applied sciences are on the horizon too. Waymo and Tesla are leaders on the journey to electrification, whereas disruptors like car-sharing firms Uber and Lyft are specializing in bringing extra companies and including extra constructing blocks.

“The next transformation beyond autonomous driving and 5G would be to infrastructure, for example, V2X for smart cities in the areas of parking, roads, traffic lights etc, with integration into vehicles. That is going to be the biggest change for the industry over the next few years.”

The road to automotive design

Sinnapan stated she has been a logical thinker and problem-solver since childhood, which is when her curiosity in tech began to develop. “I used to be launched to a pc and the first programming language – Pascal – after I was 17.

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“My first mathematical operation software programming code had me hooked! I quickly realised how to get computers to do complex tasks for me,” she stated. “Ever since then, I have been on a continuous journey of technological discovery and learning. It never stops.”

Over the years, her passions grew to become extra targeted and she or he developed an curiosity in digital actuality throughout her undergraduate years earlier than majoring in superior graphics structure.

“I was then hired by Intel’s embedded product group where I took on a role as graphic application engineer. This was an exciting time to join Intel, as they were starting to develop automotive in-vehicle computing designs and I was one of the pioneers in that up-and-coming space to help them on the journey,” she stated.

Breaking the mould

In these early years, Sinnapan stated assembly buyer expectations and product supply was irritating however fulfilling. “The moment I drove a car equipped with the system I helped to design and deliver was the moment I became ambitious about becoming an expert in the field of automotive design.”

While she loves the work that she does, she additionally talked about the difficult environments she has labored in, together with system debug classes, or ‘dungeons’, the place tables had been banged out of frustration.

‘Fusing my ability to analyse problems and articulate solutions in a unique way made my colleagues interested in what I had to offer’

“Persevering through those environments and delivering a product that exceeded customer expectation eventually made those same frustrated individuals smile and express their gratitude. Overcoming those challenges gave me purpose and a sense of accomplishment, which drove me to work harder.”

However, Sinnapan stated the greatest problem total in her profession was being heard and brought critically as a frontrunner in a usually male-dominated tech sector. “I was raised in a culture where we allow men to shine while women take a backseat and a soft-spoken, tip-toe approach,” she stated.

“Breaking the mould of that habit has helped me transform myself to become a better leader and I have amazing family to support my career. Fusing my ability to analyse problems and articulate solutions in a unique way made my colleagues interested in what I had to offer.”

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