By Steffan Powell and Manish Pandey
Newsbeat reporters

With almost seven million YouTube subscribers, Vikkstar is aware of a factor or two about recognition.

The content material creator, actual identify Vikram Singh Barn, has joined Call of Duty esports workforce London Royal Ravens as a co-owner and says he needs to assist develop the skilled league.

The 25-year-old tells BBC Sounds gaming podcast Press X To Continue that he needs to assist “bridge the gap” between content material creators, esports and the viewers.

“It’s helping them build what they’re doing, because esports is huge. But often in the past, there hasn’t been an overlap with the other things.”

A member of YouTube collective Sidemen alongside different British vloggers corresponding to KSI and Behzinga, Vik has been creating content material for over 10 years.

  • Listen to the complete interview on Press X To Continue on BBC Sounds

Teaming up with the Ravens

Vik’s at all times had an curiosity in Call of Duty and the aggressive scene, which helps clarify becoming a member of the Ravens.

His battle royale streams and Warzone tournaments had been common sufficient to get the eye of the Call of Duty League.

picture copyrightGetty Images

picture captionVik (proper) with fellow Sidemen member Behzinga

It led to the league sponsoring Vik to run co-streams of league matches, the place he discovered himself commentating and internet hosting watch events.

He says the collaboration with the Ravens will see him create content material, construct model recognition, streamer followings “and hopefully watch the Ravens do amazingly well”.

Growing the league

Vik’s goal is to “build the footprint” of aggressive Call of Duty, and he feels the individuals who play within the league are the “biggest thing to help grow the esport”.

Having gamers push out their personalities and stay streaming is “more important than ever”, he explains.

“I think the icing on the cake is when they’re entertaining to watch. You feel like you can get to know that person, and have a reason to root for them.”

“The storylines going on behind the scenes, if there’s a bit of drama is not always a bad thing. Rivalries are great,” he provides.

Vik believes behind the scenes documentaries on the NFL and Formula 1 are templates for the best way to assist popularise the esport.

“A similar thing in the league would be amazing to see, where people are starting to understand the players more and their incentives, motivations and rivalries.”

“I’m excited to be part of that and help bring that to the forefront.”

Be constant, enjoyable and distinctive

Vik’s been telling the Press X To Continue podcast his “three core tips” on how he needs to assist streamers construct an viewers.

“Firstly, you have to be consistent with it and give it time. I think I went seven years straight of uploading a new video every single day.”

“It was a reliable place where people can get a new video every day. And I think that consistency is an important thing.”

For his second tip, it is all about enjoyable.

“You have to find something that either you enjoy or a way of putting a spin on something that makes sure you enjoy it.”

The “only way” to be constant is by doing one thing you want.

picture copyrightACTIVISION
picture captionVik says Warzone is the “perfect fit” for him

And be sure to’re being distinctive.

“Either do something that no one else is doing or take something that someone else is doing and find a niche or a unique spin.”

For Vik, that was utilizing tomahawks and throwing axes in his Call of Duty movies.

“I would win games with my friends using the throwing axes only. And people really enjoyed that because it was something they couldn’t see anywhere else.”

‘A silver lining’

With 2021 beginning off with lockdown bulletins and many individuals discovering it tough, Vik belives gaming could be “a silver lining within the clouds.

“Anyone who’s concerned within the gaming area has been preaching for the longest time that it is such a good way to spend your time.”

It helps you develop as an individual, he provides: “And expertise in phrases of managing social media, economies in video video games and creating connections with different folks.”

Being on-line means “you’ll be able to invent your self as the way you wish to be”.

“You can meet like-minded folks, you are not restricted by the folks that you just stumble upon within the real-world, you’ll be able to join with folks from internationally.”

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Related Topics

  • eSports

  • YouTubers
  • YouTube
  • Gaming
  • Activision Blizzard