Lego has announced plans to remove gender bias from its products, after a study


Lego has announced plans to remove gender bias from its products, after a study


Lego has announced plans to remove gender bias from its products, after a study commissioned by the brand found that girls are hindered by “unequal and restrictive” attitudes towards creativity and play. ⁠

Although the Danish toy maker did not outline specific changes to its products or marketing, it announced that it has committed to ensuring they are “free of gender bias and harmful stereotypes.” ⁠

The study found that 76% of parents would encourage their sons to play with Lego bricks while just 24% would do so with their daughters. Lego said there was a “need for society to rebuild perceptions, actions and words to support the creative empowerment of all children.” (📸: Lego)



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