A civil rights coalition, which incorporates the Anti-Defamation League (ADL) and the NAACP, launched the #StopHateforProfit marketing campaign final week when it known as on main firms to place a pause on promoting on Facebook, citing the corporate’s “repeated failure to meaningfully address the vast proliferation of hate on its platforms.”

In an announcement to CNN on Friday, Carolyn Everson, vice chairman of Facebook’s international enterprise group, responded by saying, “We deeply respect any brand’s decision and remain focused on the important work of removing hate speech and providing critical voting information. Our conversations with marketers and civil rights organizations are about how, together, we can be a force for good.”

Here’s what we all know concerning the corporations which have joined the boycott.


“Effective immediately, we will be halting our global advertising with @Facebook & @instagram until at least the end of July in support of the #stophateforprofit campaign,” Arc’teryx stated in a tweet on Tuesday.

The outside attire model added that it will likely be donating the cash it might have spent on Facebook and Instagram adverts towards “building more inclusive outdoors.”

Ben & Jerry’s

The ice cream firm issued a assertion on Tuesday saying it helps NAACP, Color of Change, the ADL “and all those calling for Facebook to take stronger action to stop its platforms from being used to divide our nation, suppress voters, foment and fan the flames of racism and violence, and undermine our democracy.”
“As of July 1st we will pause all paid advertising on Facebook and Instagram in the United States as part of the #StopHateForProfit marketing campaign,” it added.

“We call on Facebook, Inc. to take the clear and unequivocal actions called for by the campaign to stop its platform from being used to spread and amplify racism and hate.”


Coca-Cola is pausing all social media promoting, not simply on Facebook, “for at least 30 days” starting in July, the corporate stated Friday.

“We will take this time to reassess our advertising standards and policies to determine whether revisions are needed internally, and what more we should expect of our social media partners to rid the platforms of hate, violence and inappropriate content,” the corporate stated in an announcement. “We will let them know we expect greater accountability, action and transparency from them.”


Dashlane, which is a password supervisor, has dedicated to pulling ads for no less than the month of July, Joy Howard, the corporate’s CMO, stated in a weblog submit by way of the corporate’s web site on Monday.

Howard hinted that the boycott might prolong past that.

“It’s clear that Facebook is all talk, and will not take responsibility for its role in Surveillance Capitalism out of a sense of moral duty,” Howard wrote. “They will only say what money makes them say. It’s time for us to put our money where their mouth is.”

Howard has known as on CMOs from different tech corporations to hitch the boycott.

Eddie Bauer

Eddie Bauer, an outside attire model, stated in an announcement on Twitter that it might halt paid adverts on Facebook and Instagram via the tip of July.

The firm didn’t point out, as some others have, whether or not their suspension might last more.

Eileen Fisher

The clothes firm stated Wednesday it’ll pause paid promoting on Facebook and Instagram throughout the month of July.
“By withholding our advertising dollars, together we can demand that Facebook take meaningful steps to create a platform that’s safer for all communities,” it stated in a tweet.


The sweet firm introduced Friday it’s becoming a member of the boycott, even after Facebook CEO Mark Zuckerberg took to a public livestream on Friday to fulfill the general public backlash.

In addition to becoming a member of the monthlong pause in July from Facebook promoting, the corporate stated it’ll “cut our spending on Facebook and their platforms, including Instagram, by a third for the remainder of the year.”

“We do not believe that Facebook is effectively managing violent and divisive speech on their platform,” the corporate stated. “Despite repeated assertions by Facebook to take action, we have not seen meaningful change. Earlier this month we communicated to Facebook that we were unhappy with their stance on hate speech. … We are hopeful that Facebook will take action and make it a safe space for our consumers to communicate and gather. As a company, we stand for the values of togetherness and inclusion and we are resolute in our commitment to make a difference and be part of positive change.”


The automaker’s US division stated Friday it’ll be part of the boycott, pulling its advertising and marketing from Facebook and Instagram.

The determination marks the primary automobile producer to signal onto the marketing campaign.

“For the month of July, American Honda will withhold its advertising on Facebook and Instagram, choosing to stand with people united against hate and racism,” the corporate stated in an announcement. “This is in alignment with our company’s values, which are grounded in human respect.”


Known for its iconic model of backpacks, JanSport introduced Friday it might not promote with Facebook and Instagram for the month of July.

It is the second model owned by VF Corp. to signal onto the #StopHateForRevenue marketing campaign, every week after The North Face additionally introduced it might pull adverts from Facebook and Instagram.

“Count us out @Facebook. We stand with the @NAACP & @ADL to #StopHateforProfit,” the model stated in a tweet. “JanSport will stop advertising on @Facebook & @instagram for the month of July and join the fight for stricter policies that keep racist, violent & hateful content from proliferating on these platforms.”

Levi Strauss

The attire firm behind the Levi’s and Dockers manufacturers introduced Friday it might pause all adverts on Facebook and Instagram as a part of the marketing campaign.

“We are voicing our concern about Facebook’s failure to stop the spread of misinformation and hate speech on its platform,” Levi Strauss stated in an announcement. “We believe this inaction fuels racism and violence and also has the potential to threaten our democracy and the integrity of our elections.”

Magnolia Pictures

Magnolia Pictures develop into the primary Hollywood studio to hitch the boycott towards Facebook on Tuesday.

The studio behind movies comparable to “Food, Inc.” and “Man on Wire” stated it might cease promoting on Facebook and Instagram instantly via no less than the tip of July.

“We are seeking meaningful change at Facebook and the end to their amplification of hate speech,” the corporate stated in a tweet.


Patagonia, one other outside attire model, pulled promoting on Facebook and Instagram on Sunday as a part of the boycott.

“From secure elections to a global pandemic to racial justice, the stakes are too high to sit back and let the company continue to be complicit in spreading disinformation and fomenting fear and hatred,” Patagonia stated in a sequence of tweets.

“As companies across the country work hard to ensure that Americans have access to free and fair elections this fall, we can’t stand by and contribute resources to companies that contribute to the problem.”

The firm stated it stands with the marketing campaign and that the social media community’s earnings is rarely “worth promoting hate, bigotry, racism, antisemitism and violence.”

The North Face

Outdoor attire model The North Face was the primary main firm to hitch the boycott towards Facebook (FB).

“We’re in,” The North Face tweeted on Friday. “We’re out @Facebook #StopHateForProfit.”

The North Face’s dedication applies to adverts on Facebook and Facebook-owned Instagram, the model stated in an announcement, although it’ll proceed to create natural content material on Instagram.

Craig Hodges, a spokesman for The North Face’s mum or dad, VF Corp, stated various different manufacturers within the firm’s portfolio are “considering” following in The North Face’s footsteps. VF Corp additionally owns Dickies, Vans, Timberland and Smartwool, amongst others. For the yr that ended March 31, VF Corp spent $756 million on promoting.

“The North Face is halting all activity and U.S. paid advertising with Facebook until stricter policies are put in place to stop racist, violent or hateful content and misinformation from circulating on the platform,” the assertion stated.


Outdoor tools retailer REI joined The North Face shortly after its announcement in boycotting Facebook.

“For 82 years, we have put people over profits,” the corporate stated in a tweet. “We’re pulling all Facebook/Instagram advertising for the month of July.”


Upwork, which is a recruiting firm, adopted within the footsteps of The North Face and Patagonia on Friday.

“Upwork is hitting pause on hate with no Facebook advertising in July. #StopHateForProfit,” the corporate tweeted.


Unilever stated it’ll pull US promoting from Facebook, Instagram and Twitter over considerations of “divisiveness and hate speech.”

The dedication will maintain via no less than the tip of 2020, the corporate stated in an announcement on its web site.

“Continuing to advertise on these platforms at this time would not add value to people and society,” the assertion stated. It added: “The complexities of the current cultural landscape have placed a renewed responsibility on brands to learn, respond and act to drive a trusted and safe digital ecosystem.”

Unilever, whose manufacturers embrace Dove, Breyers, Hellmann’s, Knorr and Lipton, amongst others, stated it might redirect its advert {dollars} to “other media” within the United States.

In an announcement responding to Unilever’s determination, Twitter stated it’s “respectful” of selections by advertisers.

Facebook didn’t instantly reply to a request for remark.


Telecom big Verizon stated Thursday it’s pulling its promoting from Facebook, in what often is the greatest model but to hitch the #StopHateForRevenue boycott.

“We’re pausing our advertising until Facebook can create an acceptable solution that makes us comfortable and is consistent with we’ve done with YouTube and other partners,” stated John Nitti, Chief Media Officer for Verizon, in an announcement to CNN.

Verizon has beforehand yanked its promoting from YouTube over hate speech, citing Verizon’s model security requirements.

Verizon’s announcement Thursday means that its boycott might final for much longer than that of different corporations which have joined the marketing campaign organized by civil rights teams.


The coffeehouse chain stated in an announcement it plans to pause “all social media” promoting.
The determination is more likely to characterize an enormous blow to Facebook, the place Starbucks (SBUX) was the sixth-largest advertiser on the platform in 2019, in line with estimates by Pathmatics, a market intelligence agency. Starbucks spent an estimated $94.8 million on Facebook promoting final yr.

Starbucks didn’t sign that it was formally becoming a member of the #StopHateForRevenue advert boycott. However, the corporate stated the moratorium will coincide with inside discussions about stopping hate speech, in addition to dialogue with promoting companions and civil rights organizations.

“We believe in bringing communities together, both in person and online, and we stand against hate speech,” Starbucks stated within the assertion. “We believe more must be done to create welcoming and inclusive online communities, and we believe both business leaders and policy makers need to come together to affect real change.”

This record will likely be up to date.

CNN’s Donie O’Sullivan, Rishi Iyengar, Michelle Toh, David Goldman, Leah Asmelash and Clare Duffy contributed to this report.