The rumors ignited final Thursday that Salesforce had curiosity in Slack. This morning, CNBC is reporting the deal is all however completed and might be introduced tomorrow. Chances are, that is going to a huge quantity, however this received’t be Salesforce’s first huge acquisition. We thought it could be helpful in gentle of those rumors to look again at the corporate’s biggest deals.
Salesforce has already surpassed $20 billion in annual income, and the corporate has a historical past of constructing a lot of deals to fill within the street map and provides it extra market carry because it searches for ever extra income.
The biggest deal by far to date was the $15.7 billion Tableau acquisition final yr. The deal gave Salesforce a lacking information visualization element and a firm with a large current market to feed the income beast. In an interview in August with TechCrunch, Salesforce president and chief working officer Bret Taylor (who got here to the corporate within the $750 million Quip deal in 2016), sees Tableau as a key a part of the corporate’s rising success:
“Tableau is so strategic, both from a revenue and also from a technology strategy perspective,” he mentioned. That’s as a result of as corporations make the shift to digital, it turns into extra vital than ever to assist them visualize and perceive that information with a purpose to perceive their prospects’ necessities higher.”
Next on the Salesforce acquisition hit parade was the $6.5 billion Mulesoft acquisition in 2018. Mulesoft gave Salesforce entry to one thing it didn’t have as an enterprise SaaS firm — information locked in silos throughout the corporate, even in on-prem functions. The CRM large might leverage Mulesoft to entry information wherever it lived, and if you put the 2 mega deals collectively, you would see how you would visualize that information and likewise give extra gasoline to its Einstein intelligence layer.
In 2016, the corporate spent $2.8 billion on Demandware to make a huge splash in e-Commerce, a element of the platform that has grown in significance through the pandemic when corporations massive and small have been compelled to maneuver their companies on-line. The firm was integrated into the Salesforce behemoth and have become often called Commerce Cloud.
In 2013, the corporate made its first billion greenback acquisition when it purchased ExactTarget for $2.5 billion. This represented the primary foray into what would grow to be the Marketing Cloud. The buy gave the corporate entree into the focused e mail advertising and marketing enterprise, which once more would develop more and more in significance in 2020 when speaking with prospects turned essential through the pandemic.
Last yr, simply days after closing the Mulesoft acquisition, Salesforce opened its pockets yet another time and paid $1.35 billion for ClickSoftware. This one was a nod to the corporate’s Service cloud, which encompasses each customer support and discipline service. This acquisition was concerning the latter, and giving the corporate entry to a greater physique of discipline service prospects.
The remaining billion deal (till we hear about Slack maybe) is the $1.33 billion Vlocity acquisition earlier this yr. This one was a present for the core CRM product. Vlocity gave Salesforce a number of vertical companies constructed on the Salesforce platform and was a pure match for the corporate. Using Vlocity’s platform, Salesforce might (and did) proceed to construct on these vertical markets giving it extra ammo to promote into specialised markets.
While we will’t know for positive if the Slack deal will occur, it positive appears like it should, and likelihood is this deal might be even bigger than Tableau because the Salesforce acquisition machine retains chugging alongside.