CES went digital for apparent causes this 12 months. I missed the serendipity related to strolling up and down alleys of startups and wandering round company cubicles. It was way more tough to feed my curiosity and uncover surprising merchandise, providers, supplies, partnerships, or previous buddies, all on-line. However, I didn’t miss having achy toes on the finish of the day! All in all, I missed the stay model.
After reporting on mobility and autotech at earlier CES exhibitions (2017, 2018, 2019, 2020), I’m pleased to share what drew my consideration this 12 months. The distinctive format attracted fewer than half of final 12 months’s exhibitors, i.e. 1960 vs 4500. The largest cohorts got here from the USA (569), Korea (341), China (203), and France (135). Whereas 170,000 folks attended final 12 months, I assume extra folks have been ready to participate this 12 months, which is an effective factor. The digital venue will stay accessible till February 15 for content material viewing.
This 12 months’s fundamental mobility/autotech subjects have been digital cockpit and in-cabin expertise, electrification, and autonomous driving, though to a lesser extent.
Digital cockpit and in-cabin expertise
The finest illustration of the digital cockpit development got here from Daimler. The immersive MBUX Hyperscreen, which will probably be first featured on the Mercedes EQS, will definitely give Tesla Model S’ 17-inch middle show and Porsche Taycan’s 4-display set-up a run for his or her cash. The 56-inch single, curved piece of glass nearly runs pillar-to-pillar and hosts particular OLED shows zone in entrance of the driving force, in addition to the entrance passenger and within the middle. Perceived high quality appears superb (video).
An 8-core CPU will management drive and luxury options with the help of AI. The “co-driver display” affords a broad array of choices and the flexibility to share content material with rear passengers. For security causes, this show will apparently be deactivated if the driving force peeks at it, because of a digital camera that screens their eye gaze.
Augmented Reality related to a Head-Up Display (HUD) additionally made the present, after being launched on VW’s just lately launched ID.3. Panasonic introduced its personal model. In each instances, pc imaginative and prescient and object classification are mixed with navigation enter and the HUD to undertaking steerage and safety-critical info in entrance of the driving force. The lowering value of HUDs, the growing availability of the uncooked information, and computing energy ought to make this function nearly ubiquitous in a couple of years.
[Read: How this company leveraged AI to become the Netflix of Finland]
Sony shocked us final 12 months once they launched Vision-S Concept, a battery-electric sedan that leverages the corporate’s broad vary of tech. If most individuals had any doubts as to Sony’s actual intentions, this could not be the case. The firm doubled down, displaying highway testing in addition to presenting their companions. These embrace Magna Steyr, Bosch, Valeo, Continental, ZF, Vodafone, HERE, AIMotive, and extra. It is stunning that each one the suppliers are European.
This current announcement demonstrates Sony’s critical resolve. Could this new outlook make the model cool once more? It comes inside weeks of comparable information or rumors relating to different tech giants’ forays within the mobility house. This current information and rumors associated to Apple’s evasive Titan automotive undertaking, Amazon’s Zoox robotaxi, Alibaba’s (China’s Amazon) Zhiji/IM EV JV with SAIC, or Microsoft’s participation in GM/Cruise’s $2B spherical.
These strikes by highly effective and wealthy tech firms add strain on incumbent OEMs and suppliers. It forces them to speed up their transformation in the direction of electrification, digitalization, and mobility providers. By the way in which, a centerpiece of Bosch’s press convention was its reorganization, bringing its 17,000 compute HW and SW sources in a brand new Cross Domain Computing Solutions unit. We ought to count on this to show right into a powerhouse.
On the electrification entrance, I’d spotlight the JV introduced between Magna and LG Electronics to fabricate e-motors, inverters, on board chargers, and e-drive techniques. LG will contribute their electrical/digital capabilities, constructing on the expertise acquired on the Chevy Bolt EV and Jaguar I-PACE, whereas Magna will deliver their software program, techniques integration, and manufacturing experience.
There have been fewer bulletins on the autonomous driving entrance than within the final couple of years. Mass deployment of AVs is maybe a decade away. Yet, a wave of focus — the final signal being Aurora’s current acquisition of Uber ATG — mixed with huge funding rounds by the massive gamers permits the latter to extend the tempo of full driverless pilots by the likes of Waymo, Cruise, or AutoX.
During CES, Mobileye introduced the event of a brand new LiDAR system-on-chip (SoC), leveraging the aptitude of its dad or mum firm Intel. With this product, which will probably be a part of the corporate’s camera-first sensor suite, Mobileye anticipates they’ll have a Level 4 system at a value appropriate with broad client demand by 2025. In the meantime, the corporate will deploy AV pilots in Tokyo, Shanghai, and Paris moreover its present cities (Tel Aviv, Munich, and Detroit). These deployments can reportedly occur in 2 weeks by 2 folks.
Separately, GM introduced they’ll deploy Super Cruise to 22 automobiles by 2023. Well-perceived on Cadillac CT6, the Level 2 answer will probably be used subsequent on the CUV model of the Bolt EV. GM continues with its double paths to full autonomy, educating the general public with the extra extensively distributed Level 2, and capturing straight to Level 4 with Cruise.
If you have an interest in studying about CES 2021 past autotech and mobility, I like to recommend Olivier Ezratty’s CES report. It is as pleasurable as all the time even on this shorter model (in French).
This article was written by Marc Amblard, Founder & Managing Director, Orsay Consulting on The Urban Mobility Daily, the content material website of the Urban Mobility Company, a Paris-based firm which is shifting the enterprise of mobility ahead via bodily and digital occasions and providers. Join their neighborhood of 10K+ international mobility professionals by signing up for the Urban Mobility Weekly publication. Read the unique article right here and comply with them on Linkedin and Twitter.
SHIFT is delivered to you by Polestar. It’s time to speed up the shift to sustainable mobility. That is why Polestar combines electrical driving with cutting-edge design and thrilling efficiency. Find out how.
Published February 1, 2021 — 18:00 UTC